OTTAWA, ON (April 18th, 2019) – Baseball Canada and BIGS Seeds are extremely pleased to announce a brand new partnership that will see the food brand become the Official Sunflower Seed of Baseball Canada along with the naming rights sponsor for the Baseball Canada Cup and Men’s National Championships in 2019.
Under the agreement, Baseball Canada’s flagship national championship event for 17U athletes, the Baseball Canada Cup, will be known as the BIGS Seeds Baseball Canada Cup, while the Men’s National Championships will be known as the BIGS Seeds Men’s National Championships. Baseball Canada and BIGS will also partner on product activations throughout the year that will see the “Big Seeds, Big Flavour” product in the hands and mouths of Canadians baseball fans from coast-to-coast-to-coast.
“Baseball Canada is thrilled to partner with BIGS Seeds on these initiatives which we hope will generate even more interest in our sport across the country,” said Baseball Canada President Jason Dickson. “Partnering with a brand like BIGS Seeds is a natural fit for Baseball Canada and we look forward to working together to enhance the baseball experience for all of our members.”
“BIGS Sunflower seeds is ready to hit a home run with our new partner, Baseball Canada”, said Kaitlin Minsky, Brand Manager for BIGS Canada. “Sunflower seeds and baseball are a long-standing tradition, and partnering with the governing body for Canadian baseball helps us introduce BIGS Seeds to fans across the country during our ‘rookie season’ in Canada.
About Baseball Canada
Federally incorporated in 1964 as the Canadian Federation of Amateur Baseball, Baseball Canada is the national governing body for baseball in Canada and is made up of 10 provincial associations representing players, coaches and umpires nationwide. Baseball Canada is a member of both the Canadian Olympic Committee and the World Baseball Softball Confederation (WBSC). It is funded and recognized by Sport Canada and Canadian Heritage, and is recognized by Revenue Canada as having charitable status.
About BIGS Seeds
BIGS Sunflower Seeds, a brand of Conagra Brands, delivers big, bold flavours with high-quality sunflower seeds. BIGS authentic flavours come from iconic partners including Vlasic® Dill Pickle, Taco Bell® Taco Supreme®, and Hidden Valley® Ranch Dressing. For more information, visit us on Facebook @BigsSeedsCanada.
