For over a decade, one iconic poster has fueled our movement. Now, we’re turning the page. The next generation of girls in baseball deserves a fresh vision - one that’s bold, inclusive, and made with them at the center.
This campaign is more than a rebrand. It’s a celebration of where we’ve been, and a launchpad for where we’re headed. From grassroots to high performance, coast to coast, we’re elevating the stories, leadership, and talents of girls in the game.
The New Era: Her Turn at Bat
The poster that started it all is evolving.
This time, it’s not just an image - it’s a movement you can wear.
Every piece from the new Her Turn at Bat collection fuels the future of girls in baseball. Profits go straight into programs and opportunities that keep girls on the field and in the spotlight. The dollars matter, but you wearing these pieces matters even more, it shows girls that they belong in this sport too.
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