OTTAWA – Baseball Canada today announced, in partnership with the Canadian Dermatology Association, a new initiative called Strike Out the Sun, which aims to educate the baseball community about the serious health risks associated with too much sun exposure.
“On behalf of Baseball Canada and all of our members, we are pleased to introduce Strike Out the Sun for our 2013 National Championships,” said Baseball Canada President Ray Carter. “The more we can educate our players, coaches, officials and spectators on sun safety the better it will be for our sport.”
Baseball Canada is also pleased to announce that La Roche-Posay, one of the leading sunscreen providers in Canada, is the official sponsor of Baseball Canada’s 2013 Strike Out the Sun campaign.
For its part, La Roche-Posay has made available sunscreen samples which will be provided by the CDA to all athletes, coaches and officials at the nine Baseball Canada 2013 championships. La Roche-Posay also wants to ensure spectators are sun safe and has provided additional sunscreen samples which the CDA will provide for each game.
“La Roche-Posay is a brand that is committed to dermatology, from product formulation to public education missions. Our products are the no.1 recommended by dermatologists in Canada and we can use this opportunity to educate Canadians on the importance of safe sun habits” says Eric Waterman, Marketing Director La Roche-Posay, Canada.
“Summertime in Canada is much too short, so naturally we all want to be outside enjoying the warmer days and for many Canadians that includes playing baseball,” said Dr. Cheryl Rosen, National Chair of the Canadian Dermatology Association’s Sun Awareness Program. “Hopefully this partnership will help baseball players, managers and spectators develop new sun protection habits that will reduce the chances that we’ll see them in our offices down the road because of skin cancer and photoaging.”
“We are very fortunate to have the support and expertise of the Canadian Dermatology Association and La Roche-Posay to make this initiative a success both on and off the field,” added Carter.
About Baseball Canada
Federally incorporated in 1964 as the Canadian Federation of Amateur Baseball, Baseball Canada is the national governing body for baseball in Canada and is made up of 10 provincial associations representing players, coaches and umpires nationwide. Baseball Canada is a member of both the Canadian Olympic Committee and the International Baseball Federation. It is funded and recognized by Sport Canada and Heritage Canada, and is recognized by Revenue Canada as having charitable status.
About CDA
The Canadian Dermatology Association, founded in 1925, represents Canadian dermatologists. The association provides easy access to the largest, most reliable source of medical knowledge on dermatology. CDA exists to advance the science and art of medicine and surgery related to the care of the skin, hair and nails; provide continuing professional development for its members; support and advance patient care; provide public education on sun protection and other aspects of skin health; and promote a lifetime of healthier skin, hair and nails. By doing so, CDA informs and empowers both medical professionals and the Canadian public.
About La Roche Posay
La Roche-Posay is a division of L’Oréal Canada, a wholly-owned subsidiary of L’Oréal Group, the largest cosmetics company in the world. Headquartered in Montreal, L’Oréal Canada had sales of over $900 million in 2012 and employs more than 1,200 people. The company’s prestigious portfolio of over 30 brands encompasses all aspects of beauty. Visit us at www.en.laroche-posay.ca
For more information:
Adam Morissette
Manager, Media/PR – Baseball Canada
613-748-5606
media@baseball.ca
René Samulewitsch
High Road Communications
416-644-2287
rene.samulewitsch@highroad.com
